The Swiss watchmaking brand Longines is delighted to welcome Bryan Balsiger, a rising star of international show jumping, as its Friend of The Brand. At just 23 years old, Bryan has stood out with his talent and has been able to establish his place among the sport’s best riders. Born into a family of riders from the Neuchâtel region in Switzerland, the young Swiss with a promising future ahead shares Longines’ values and will perfectly embody its moto “Elegance is an Attitude”.