Corporate
Press release
Saint-Imier, 1st September 2009 – In a maharaja’s Palace in Jaipur, in the heart of Rajasthan (India) an apparition stands before us... Gracefully she moves forward with a swish of silk. Then silence prevails, her movement is suspended in time... until Aishwarya Rai Bachchan is ready to begin filming. A day devoted to a photo shoot and a film for the brand’s new collection of women’s watches, the Longines PrimaLuna. The well known Swiss watchmaker has brought together a host of Indian stars to join the beauty who has been its Ambassador of Elegance for the past 10 years. The line-up included Farrokh Chothia, by far the country’s leading fashion photographer and Kiiran Deohans, the unquestioned master of advertising films in India to shoot a film about the advertising campaign. The result is exactly what one might expect: Aishwarya, the queen of a mysterious and exotic world, radiates beauty and charm. The superb Indian star is without question the perfect embodiment of Longines’ slogan “Elegance is an attitude”. The new collection and the advertising campaign will be unveiled very shortly.
