LONGINES celebrates a century of alpine skiing timekeeping at 2025 FIS World Championships

Since it first provided the timekeeping equipment for a nearby ski race in 1924, Longines has continually advanced the art of timekeeping in alpine skiing. The brand’s commitment extends beyond mere sponsorship, as seen in Longines’ dedication to providing precision technology and expertise to FIS Alpine Ski World Cup events over decades.

Longines’ longstanding dedication to innovation in alpine skiing has led to numerous breakthroughs in timekeeping technology. The introduction of photoelectric cells at the 1937 FIS Alpine World Ski Championships in Chamonix marked the beginning of highly accurate electronic timing, followed by the groundbreaking Chronocamera in 1951, which could print arrival times accurate to 1/100th of a second, and the first-ever electronic scoreboard displaying real-time results at the 1962 world championships. Today’s Longines Live Alpine Data (LLAD) system transforms how athletic performance is measured, providing real-time measurement of speed, acceleration and other key race data.

“These 48th FIS Alpine World Ski Championships are about more than just timing excellence for us. It embodies our dedication to alpine skiing that began in 1924 near our headquarters in Saint-Imier,” says Matthias Breschan, Longines’ CEO. “Today, we’re proud to support not only the technical accuracy that defines these championships but also the remarkable athletes who exemplify our ethos that elegance is an attitude — even on skis.”