Paris (France)/Saint-Imier (Switzerland), 29 May 2018 – For its fifth anniversary, the Longines Paris Eiffel Jumping will again take place at the Champ de Mars from 5 to 7 July 2018. This event will bring together the best riders and horses in front of one of the world's most emblematic monuments, the Eiffel Tower. As the Title Partner and Official Timekeeper of this prestigious rendezvous, Longines presented the programme for this new edition this evening during a press conference held in the heart of the French capital at the Café de l’Homme. This year for the first time, Longines will be the Title Partner of the Longines Eiffel Challenge, a competition for the benefit of the “Mission Bern” which aims at restoring the French heritage related to the watchmaking and equestrian world. The French President Emmanuel Macron has entrusted this mission to the famous radio host and television presenter Stéphane Bern, known as a passionate about history. The Swiss watchmaking brand also presented the Official Watch of the event, a lady model from The Longines Master Collection, which will be worn by the Longines Ambassador of Elegance Aishwarya Rai Bachchan.