THE SWISS WATCH BRAND LONGINES PARTNERS WITH CHURCHILL DOWNS INCORPORATED AS ‘OFFICIAL TIMEKEEPER’ OF KENTUCKY DERBY®, HOME TRACK

LOUISVILLE, KY (March 11, 2011) – Longines, the Switzerland-based watchmaker that has built a world-wide tradition of excellence and elegance since 1832, has joined Churchill Downs® Racetrack, the historic home of the Kentucky Derby, in a partnership through which Longines will become the “Official Watch” and “Official Timekeeper” of the Kentucky Derby and its home track. The partnership between Churchill Downs Incorporated and Longines begins in 2011, the year during which the Kentucky Derby will be renewed for the 137th time on Saturday, May 7, 2011. The Kentucky Derby has been run without interruption since 1875 and is America’s oldest and continuously held sports event, and considered America’s greatest race and one of the most spectacular sporting events in the world.