Longines and the Prix de Diane promoting the art of elegance

This year Longines has the honour of being for the first time the title partner in the Prix de Diane Longines. True to its slogan “Elegance is an attitude”, the famous Swiss watchmaker will have the privilege of awarding the Longines Prize for Elegance to the most elegant woman. Aishwarya Rai-Bachchan, the brand’s ambassador of elegance, will be Longines’ special guest at the event on 12 June. The Bollywood star will also be revealing the latest models in the Longines DolceVita Collection.