Ascot (UK) / Saint-Imier (Switzerland), 14 June 2018 – Longines and Ascot are delighted to announce that the Swiss watch brand, Official Timekeeper at Ascot since 2007, has become an Official Partner of the racecourse.
This will include use of the Longines logo on the Grandstand and permanent on-course and off-course branding, throughout the year. The branded chronometer close to the winning post and elegant clock in the Parade Ring will remain in situ. Each Official Partner has a day at Royal Ascot where their brand is given an elevated profile, which includes stalls branding. The day on which this will operate for Longines will be Wednesday.
Longines will continue as ‘The Official Watch of Royal Ascot’, supplying timepieces to winning connections of any horse breaking a track record over the Flat racing season, as well as enjoying several individual race sponsorships, including the Group 3 Longines Sagaro Stakes in May, won by HM The Queen’s Estimate in 2013 on route to her victory in the Gold Cup at the Royal Meeting.
In line with its historical passion for horses and long term expertise in timekeeping, Longines is also proud to announce that it has developed an ultra-precise and world class timing and positioning system, which is currently in testing at Ascot with a view to launching shortly.