Events - June 16, 2009

Longines Ambassador of Elegance Aishwarya Rai Bachchan lights up Royal Ascot with her radiant presence

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Saint- Imier / Ascot, 17 June 2009 – For the third consecutive year, Longines is the official timekeeper for the racing at Royal Ascot. The Swiss watchmaker, with its well known slogan “Elegance is an attitude”, was also a partner in the fashion show that was held during Royal Ascot week this year. Aishwarya Rai Bachchan, the uncontested Bollywood star and the brand’s Ambassador of Elegance for the past 10 years, lit up the racecourse with her radiant presence. In between interviews and photo sessions, the film star managed to find time to admire the creations modelled in the Royal Ascot Fashion Show and to watch some racing in the afternoon. During the gala dinner in the evening Aishwarya Rai Bachchan revealed to Longines’ guests and the press three new ladies’ models from the Longines Master Collection.
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Longines Flat Racing Event: Longines Ambassador of Elegance Aishwarya Rai Bachchan lights up Royal Ascot with her radiant presence 1
Longines Flat Racing Event: Longines Ambassador of Elegance Aishwarya Rai Bachchan lights up Royal Ascot with her radiant presence 2
Longines Flat Racing Event: Longines Ambassador of Elegance Aishwarya Rai Bachchan lights up Royal Ascot with her radiant presence 3
Longines Flat Racing Event: Longines Ambassador of Elegance Aishwarya Rai Bachchan lights up Royal Ascot with her radiant presence 4
Longines Flat Racing Event: Longines Ambassador of Elegance Aishwarya Rai Bachchan lights up Royal Ascot with her radiant presence 5
Longines Flat Racing Event: Longines Ambassador of Elegance Aishwarya Rai Bachchan lights up Royal Ascot with her radiant presence 6
Longines Flat Racing Event: Longines Ambassador of Elegance Aishwarya Rai Bachchan lights up Royal Ascot with her radiant presence 7
Longines Flat Racing Event: Longines Ambassador of Elegance Aishwarya Rai Bachchan lights up Royal Ascot with her radiant presence 8
Longines Flat Racing Event: Longines Ambassador of Elegance Aishwarya Rai Bachchan lights up Royal Ascot with her radiant presence 9
Longines Flat Racing Event: Longines Ambassador of Elegance Aishwarya Rai Bachchan lights up Royal Ascot with her radiant presence 10
Longines Flat Racing Event: Longines Ambassador of Elegance Aishwarya Rai Bachchan lights up Royal Ascot with her radiant presence 11
Longines Flat Racing Event: Longines Ambassador of Elegance Aishwarya Rai Bachchan lights up Royal Ascot with her radiant presence 12
Longines Flat Racing Event: Longines Ambassador of Elegance Aishwarya Rai Bachchan lights up Royal Ascot with her radiant presence 13
Longines Flat Racing Event: Longines Ambassador of Elegance Aishwarya Rai Bachchan lights up Royal Ascot with her radiant presence 14
Longines Flat Racing Event: Longines Ambassador of Elegance Aishwarya Rai Bachchan lights up Royal Ascot with her radiant presence 15
Longines Flat Racing Event: Longines Ambassador of Elegance Aishwarya Rai Bachchan lights up Royal Ascot with her radiant presence 16
Longines Flat Racing Event: Longines Ambassador of Elegance Aishwarya Rai Bachchan lights up Royal Ascot with her radiant presence 17
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