Events - January 13, 2012
At the heart of passion
Longines sweeps you deep into the heart of the equestrian action in which it is today passionately involved. Its new commercial was shot in the grandiose setting of the Chantilly Racecourse, where Longines is the official timekeeper and where the Prix de Diane Longines is staged. Film director Cyril Clapin’s camera takes you backstage for the weighing-in, where the jockeys fine-tune their concentration, and into the stalls where the horses themselves are being readied. From the palpable tension prior to a race to the collective shiver at the starting gun, you’ll live the dramatic seconds ticked off by the race chronographand experience the beauty and power of the galloping horses. Jockey and mount are then but one... Celebrating its 180th anniversary in 2012, Longines is the invaluable partner of the world’s most celebrated horse races.
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