There is no question that Longines is a watchmaking brand with a strong tradition. This is something that cannot be improvised and is only the inevitable result of a rich and enduring history. This lasting history has helped elevate the brand to the pinnacle of watchmaking and is now crystallised with the production of the 50,000,000th Longines watch. It will be a unique piece from The Longines Master Collection, the worthy heir to the brand's know-how, amassed through combined research into exacting technology and timeless elegance. The timepiece will add to the Longines Museum's considerable historical collection, housed within the company's walls in Saint-Imier (Switzerland).