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Press exclusive

Longines media center / Events / Simon Baker appointed as Longines Ambassador of Elegance

Events - June 13, 2012

Simon Baker appointed as Longines Ambassador of Elegance

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Official presentation to take place at the Prix de Diane Longines on 17th June 2012 Saint-Imier (Switzerland), 13th June 2012 – Swiss watchmaker Longines is proud to announce the appointment of Simon Baker as its new Ambassador of Elegance. The Australian actor is well-known for the lead role in the television series The Mentalist as well as his roles in movies such as Margin Call. Simon Baker personifies the core values of Longines and perfectly underlines the slogan "Elegance is an attitude". He will be officially introduced as worldwide Longines Ambassador of Elegance at the Prix de Diane Longines in Chantilly (France), where Longines is the title partner and official timekeeper.

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