Longines receives the visit of ski champion and Ambassador of Elegance Mikaela Shiffrin at its headquarters in Saint-Imier
Saint-Imier (Switzerland), April 16, 2018 – Just over one month after the end of the FIS Alpine World Cup season, following which she claimed her second Overall Crystal Globe, alpine ski champion and Longines Ambassador of Elegance Mikaela Shiffrin paid a visit to the brand's headquarters in Saint-Imier for the first time. The American, who joined the Longines family in 2014, was thus able to explore the production workshops and the brand's museum alongside Longines' President, Walter von Känel and Vice President and Head of International Marketing Juan-Carlos Capelli. During her visit, Mikaela Shiffrin also had the opportunity to personalize a piece from the Conquest collection that will be produced as a limited edition and unveiled at the first stage of the 2018/2019 FIS Alpine World Cup stage in Sölden.
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