Longines has celebrated the 120th anniversary of the registration of a logo that is still in use today

Geneva (Switzerland), La Cité du Temps, 1 October 2009 – Longines has celebrated the 120th anniversary of the registration of a logo that the famous St. Imier watchmaker still uses today. Protected since 1889 in Switzerland (FOIP), this factory trademark comprising a winged hourglass and the name Longines is the oldest of its kind still active, in its original form, in the international registers kept by the World Intellectual Property Organisation (WIPO). To mark the 120th anniversary of its logo, the brand has organised a themed exhibition in the Cité du Temps in Geneva, published a study about the symbol and created two exceptional limited series of timepieces numbered from 1 to 120.