Longines celebrates its 180th anniversary in Saint-Imier!

Saint-Imier (Switzerland), 27 September 2012 – It is in Saint-Imier, the village where Longines was founded, that the company chose to celebrate its 180th anniversary this Thursday. To mark the occasion, 180 celebrity guests, local politicians, representatives of the Swatch Group and journalists listened to a welcome address. Recalling Longines’ rich history and its continued development across the ages, the various speakers – including Nick Hayek, President of the Executive Group Management Board of The Swatch Group, and Walter von Känel, Director of Longines – all emphasised the importance of the close ties that link the company to the town of Saint-Imier. Then Pierre-Yves Donzé presented his latest work, Longines – From a Family Business to a Global Brand, which recounts the company’s history. The other highlight of the day was the official reopening of the Longines Museum. The guests had the opportunity of discovering the various refurbished rooms where all Longines’ historical treasures are on display.