September 29, 2011
Kate Winslet reveals the new Longines Saint-Imier Collection in Shanghai
A journey into watchmaking tradition and elegance
Longines, the watch brand known by its winged hourglass logo, was set up in 1832 in what was then a small village nestling in a valley deep in the Swiss Jura Mountains: Saint-Imier. The fate of Longines and the village of Saint-Imier has thus been closely interwoven. Today, with The Longines Saint-Imier Collection, the brand is launching a series of exceptional timepieces in the name of Saint-Imier to pay tribute to its almost 180 years of watchmaking heritage.
Inspired by the foundations of the brand’s watchmaking tradition, these exceptional timepieces fitted with mechanical movements have traveled from Saint-Imier, the place where Longines was founded and still remains, to the modern international metropolis of Shanghai, where they are unveiled to the world for the first time. Kate Winslet, Longines Ambassador of Elegance and Oscar-awarded best actress, visited Shanghai for the first time to show up at the global premiere of The Longines Saint-Imier Collection and to personally inaugurate the discovery journey of the exhibition "Longines in Saint-Imier: a multi-sensory journey into watchmaking tradition".In the evening of the inauguration day, a grand launch banquet has been held on the water front of Shanghai’s landmark Huangpu River bank; Chinese celebrities including Crystal Liu, Qin Hailu, Li Chen, Jiang Yiyan, famous playwright Ning Caishen, fashion photographer Chen Man, famous model& hostess Li Ai attended the elegant Longines gala dinner. Together, they all witnessed the legendary history of Longines and Saint-Imier in space and time.