Kick-off of the new FIS Alpine Ski World Cup season in Sölden

Sölden (Austria) / St. Imier (Switzerland), 23 October 2015 – As the Official Partner and Timekeeper of the FIS Alpine Ski World Cup, the Swiss watch brand Longines is looking forward to the upcoming 2015/2016 season and wishes the best of luck to its both Ambassadors of Elegance, Mikaela Shiffrin and Aksel Lund Svindal. The latter, who is back from injury, was invited by the brand to the FIS Forum to share with the audience his objectives for the new season. The brand also presented a new timekeeping development – a photocell called “Snowgines” – bearing an enhanced measurement of the skier’s speed, intermediate and finish times.