Elegance

The winged hourglass brand is launching the new LONGINES DOLCEVITA X YVY line. Swiss designer Yvonne Reichmuth has given the famous rectangular timepieces a new identity, with sophisticated leather straps. Referencing the equestrian world so dear to LONGINES, their design is evocative of bridles and harnesses.

Longines is introducing monochromatic versions of two of its most beloved watch lines, the LONGINES DOLCEVITA and LA GRANDE CLASSIQUE DE LONGINES. The new watches in each collection are at once bold and playful but at the heart of this story is colour. Each reference makes a powerful style statement in carmine red, spring green, classic black, burnt orange and a cobalt blue. The timepieces are presented on straps that match the dial colour and the effect is riveting. It’s fair to say that these new watches offer a particularly stylish twist to Longines’ famous slogan “Elegance is an attitude”.

Longines transcends elegance with its new models in THE LONGINES ELEGANT COLLECTION, placing the emphasis on stripped-down design and innovative materials. Offering a subtle balance between their conspicuously simple aesthetic and their high-tech movement, these pieces proudly sport a strap in vegetable material, a first for the winged-hourglass brand.

A new sectorised dial typical of the Art Deco period and new interchangeable straps enhance the LONGINES DOLCEVITA collection. Inspired by a model from the 1920s and characterised by a rectangular case, this line offers an extensive range of men’s and women’s timepieces in an ode to the Italian “dolce vita”.

Launched in 1992, LA GRANDE CLASSIQUE DE LONGINES has played a major role in forging the reputation of the winged hourglass brand. This range is a symbol of Longines’ classic elegance and timeless sophistication, and stands out thanks to its very slim profile and wide palette of versions. Designed for both women and men, this iconic collection can be seen on the wrists of all those who know how to appreciate true value.

LONGINES SYMPHONETTE is the Saint-Imier watchmaker’s delicate, refined collection. Slender and elegant in their oval cases, and featuring watch straps characterized by their great flexibility, Longines Smphonette watches are the image of feminine sensuality. During the 1940s and 1950s, the LONGINES SYMPHONETTE was a renowned classical orchestra with a large audience on the air waves of American and Canadian radio stations every night.

Launched in 1992, LA GRANDE CLASSIQUE DE LONGINES has played a major role in forging the reputation of the winged hourglass brand. This range is a symbol of Longines’ classic elegance and timeless sophistication, and stands out thanks to its very slim profile and wide palette of versions. Designed for both women and men, this iconic collection can be seen on the wrists of all those who know how to appreciate true value.

While the Longines brand is known for designing timepieces suited to both men and women, the LONGINES PRIMALUNA collection has made its name as a uniquely feminine collection since 2009. As the name suggests, its distinctive case finds inspiration in the poetry of the moon. Its diamond-adorned dials, silver or mother-of-pearl, evoke the celestial body’s nocturnal shimmer. The models are driven by either a quartz or a self-winding movement and come in a 3-hand version displaying the date or an indicator of... the moon phase.

The FLAGSHIP is the lead ship in a fleet, upon which the chief commander’s flag snaps in the wind. Each fitted with a self-winding calibre, the models in the FLAGSHIP collection will enchant lovers of classic watches. This timeless collection launched in 1957 can still be found in the brand’s range of products in a reworked form.

New dials in white and blue starry night, interchangeable coloured straps, and an additional case size for men: Longines expands its leading LONGINES DOLCEVITA collection. Inspired by a model from the 1920s and characterised by its rectangular case, the LONGINES DOLCEVITA collection has grown over the years without ever losing its identity, inspired by the Italian sweet life.

Longines is proud to have had Aishwarya Rai Bachchan as an Ambassador of Elegance since 1999. The winged hourglass brand pays tribute to the elegance and charm of the stunning Indian actress by creating an exclusive limited-edition watch produced in five pieces. LONGINES DOLCEVITA ELEGANCE CELEBRATION – LIMITED EDITION combines rose gold, diamonds and white mother of pearl with the brightness of turquoise for a lavish result.

LA GRANDE CLASSIQUE DE LONGINES has played a major role in forging the reputation of the winged hourglass brand, now bearing the Swiss watchmaker’s signature blue colour for dials and straps. A symbol of the classic elegance of Longines, the line, launched in 1992, has welcomed a number of new variations over the years. With this new version in blue, LA GRANDE CLASSIQUE DE LONGINES preserves its timeless refinement and style as it adapts to modern tastes.

Since its inception, the LONGINES DOLCEVITA collection has illustrated the contemporary elegance of the Longines watchmaking brand worldwide. Inspired by the "Dolce Vita", it is an homage to the sweetness of life. Today, Longines introduces new models blending rose gold and steel that enrich the collection. The timeless glamour of these variations will not fail to impress women who have made charm a way of life.

As a token of its long-running passion for equestrian sports and its attachment to its lady customers, Longines is launching a new line with shapes and materials inspired by iconic elements of the equine world. Boasting a decidedly bold design, the various models of this collection remain true to the elegance that characterises the winged hourglass brand. The Longines Equestrian Collection has been created as an allegory of the equestrian world.

Since its inception, the Longines DolceVita collection has illustrated contemporary elegance of the Longines watchmaking brand worldwide. Inspired by the "Dolce Vita", it is an homage to the sweetness of life. Today, a new chapter in this collection opens with a unique interpretation featuring softened lines. These new variations will not fail to impress women who have made charm a way of life.

As a token of its long-running passion for equestrian sports and its attachment to its lady customers, Longines is launching a new line with shapes and materials inspired by iconic elements of the equine world. Boasting a decidedly bold design, the various models of this collection remain true to the elegance that characterises the winged hourglass brand. THE LONGINES EQUESTRIAN COLLECTION has been created as an allegory of the equestrian world.

LA GRANDE CLASSIQUE DE LONGINES embodies the oldest aesthetic tradition of the brand known the world over for its winged hourglass logo. The ultra-slim profile of the specially designed case lends this collection a timeless beauty. Maintaining all the characteristics of the original creations, the models in this line can be seen to grace the wrists of those who appreciate reliability.