Who could better embody Longines’ motto “Elegance is an attitude” than Aishwarya Rai Bachchan? The Indian beauty has been the face of the Swiss brand since 1999. Considered by many as one of the most beautiful women in the world, Aishwarya Rai Bachchan was born in Mangalore (India). Early on, her striking beauty and encouragement from those around her led her to pursue modeling, which she practiced while studying architecture. After having phenomenal success, she became a professional model. At this time, she was sought after by the Indian film industry, particularly by Bollywood, but was participating in the Miss India contest. After winning the title, she went on to represent her country in the 1994-1995 Miss World contest, which she won. She went on to accept the numerous film propositions she had received from the Indian film industry; she began her acting career in 1996, becoming increasingly successful and working with the best auteurs in the business from the legendary Yash Chopra to Sanjay Leela Bhansali and Mani Ratnam. She received several awards (including the Indian equivalent of the Oscars) and recognitions.
In 2002, she played in “Devdas” - one of the most ambitious films in Bollywood history having known international success - which triumphed at the Cannes Film Festival. Aishwarya gained international popularity there and, the following year, became the first Indian member of the festival’s jury. Hollywood couldn’t resist her and, in 2004, she appeared in her first English film, “Bride and Prejudice”, and played in other international productions thereafter.
Aishwarya became one of her country’s favourite celebrities. Her international fame and her talent helped her to become the first Indian actress to work in Hollywood cinema. In 2008, she was included in the Forbes ranking; this was the first time that an Indian actress had appeared on the prestigious list. Aishwarya Rai Bachchan became world-renowned and was also the first Bollywood celebrity to appear in the David Letterman Late Show and to be acknowledged by Oprah Winfrey. On top of her accomplishments, in 2009, she was awarded the Padma Shri, the fourth highest civilian award in the Republic of India. In November 2012 in Bombay, France awarded her the Knight of the Order of Arts and Letters.
Though blessed by her talents, this young woman hasn’t forgotten those who are suffering. In 2004, she created a charitable organization, The Aishwarya Rai Foundation, to be able to give back to the society. In 2012, she was named UNAIDS International Goodwill Ambassador by the United Nations, and Smile Train Goodwill Ambassador. Most recently she was awarded the prestigious First Ladies award by the President of India.
In the spring of 2007, Aishwarya united her destiny to Bollywood’s greatest family, marrying actor Abhishek Bachchan, the son of legendary actor Amitabh Bachchan and famous actress Jaya Bachchan. From this union, Aaradhya was born in 2011.