Hoppegarten Racecourse (Germany) / Saint-Imier (Switzerland), 25-26 April 2017 – During a special demonstration day held at Hoppegarten Racecourse in Berlin (Germany), Longines had the pleasure to present its timekeeping technology in the context of a horse race. The Swiss watch brand is the only one able to propose a unique and global offer of ultra-precise timekeeping, including the latest generation photo-finish system, the game-changing Longines Positioning System, the Longines GNSS and the innovative second screen application. Relying on its experience of more than a century in timekeeping, Longines makes a further step in developing pioneering tools for tracking sports results.
Longines presented its exclusive offer in sports timing services including a brand new application
Gothenburg (Sweden) / Saint-Imier (Switzerland), 10 April 2017 – As part of its strong and long-lasting commitment to equestrian sports, Longines is proud to announce its partnership with the Longines FEI European Championships. The championships held every two years will be staged in the city centre of Gothenburg from 21 to 27 August 2017. The Swiss watchmaker will serve as the Official Timekeeper of all equestrian activities and present the Official Watch of the seven exciting and eventful days. Moreover, the brand will be honoured to present elegant Longines timepieces to the medallists of the four disciplines of Jumping, Dressage, Driving and Para-Equestrian Dressage.
Longines to become Title Partner of the Longines FEI European Championships
Sydney (Australia) / Saint-Imier (Switzerland), 8 April 2017 – As the Official Partner of the Australian Turf Club, the Swiss watch brand Longines was proud to time the Longines Queen Elizabeth Stakes race day, the thrilling climax of the Sydney Carnival. The featured race was clinched by Australian champion Winx, who was claiming her 17th consecutive win at Randwick. The brand added to the glamour of the event by hosting its Longines Prize for Elegance, which celebrates the lady who will have distinguished herself by the elegance of her outfit. This world-class racing event was also the occasion for the brand to officially launch a new model from The Longines Master Collection, featuring a sunray blue dial.
The Longines Queen Elizabeth Stakes brings the Sydney Carnival to an elegant close
During an exclusive evening reception held in Sydney on the eve of the Longines Queen Elizabeth Stakes, Longines launched new models featuring a blue dial from The Longines Master Collection, a line blending classic elegance and excellence. These chromatic variations come in several diameters, so that men and women can find the watch best suited to their wrist. The clear underside of the steel case allows one to admire the scintillating movement of the automatic calibres with which these pieces are fitted. These elegant timepieces are complimented by a steel bracelet or blue alligator watch strap, all fitted with a folding safety clasp.
The Longines Master Collection: Launch of new models featuring a blue dial in Sydney
Mexico City (Mexico) / Saint-Imier (Switzerland), 9 April 2017 – Mexico City opened the 2017 Longines Global Champions Tour. In addition of being the Title Partner and the Official Timekeeper of the whole series, Longines is proud to have presented the highlight of this first stage on Saturday, the Longines Global Champions Tour Grand Prix of Mexico City, won by Martin Fuchs on Chaplin. On Friday afternoon, Longines Ambassador of Elegance Andre Agassi attended the event and could see some of the best riders of the world in action after inaugurating the new Longines Boutique of Mexico City.
Andre Agassi attended the first leg of the 2017 Longines Global Champions Tour in Mexico City
Omaha (USA) / Saint-Imier (Switzerland), 2 April 2017 – The United States’ McLain Ward and HH Azur clinched the most coveted title of champion of the Longines FEI World Cup™ Jumping 2017, by imposing themselves at the three rounds of the final. The Longines Ambassador of Elegance Stefanie Graf awarded the indisputable champion an elegant Longines watch, accompanied by the audience’s enthusiastic applause, to celebrate his amazing victory, which was timed by the Swiss watchmaker, the Title Partner, the Official Timekeeper and the Official Watch of the competition.
McLain Ward and HH Azur are the indisputable Champions of the Longines FEI World Cup™ Jumping 2017
Dubai (UAE) / Saint-Imier (Switzerland), 25 March 2017 – The Longines Dubai Schema Classic, one of the most important races of the Dubai World Cup took place on Saturday and was won by Jack Hobbs ridden by William Buick. The Swiss watch brand had the pleasure to offer a watch to the winning owner, trainer and jockey. The representatives of Arrogate, the winner of the Dubai World Cup and the 2016 Longines World’s Best Racehorse, also received Longines watches to honour this performance. The same day, the winged hourglass brand awarded the Longines Prize for Elegance to Diana Ganeva, nominated as the most elegant lady of the racecourse
Arrogate, the 2016 Longines World’s Best Racehorse, won the Dubai World Cup
Aspen, CO (USA) / Saint-Imier (Switzerland), 18 March 2017 – Inaugurated in the 2012/2013 season, the Longines Rising Ski Stars prize crowns the athletes who have distinguished themselves as the best female skier (under 21) and the best male skier (under 23) in the FIS Alpine World Cup circuit. This year, the title went to Italia’s Marta Bassino and Norway’s Henrik Kristoffersen, who both scored the most points throughout the whole season. While this was the first time Bassino was awarded, Kristoffersen received the prize for the third consecutive time. Longines Ambassador of Elegance Aksel Lund Svindal took part in the prize giving ceremony, held after the Men’s giant slalom and Women’s slalom.
Longines rewards Marta Bassino and Henrik Kristoffersen as the 2016/2017 Longines Rising Ski Stars in Aspen
Neuchâtel (Switzerland)/Saint-Imier (Switzerland), 9 March 2017 – Longines has leveraged its outstanding expertise in quartz technology to create the ultimate high-precision wristwatch: the all-new Conquest V.H.P. This collection constitutes another milestone in the history of quartz timepieces, successfully incorporating ultra-precision, technical sophistication and a sporty feel, all this while preserving the brand’s signature elegance. The watch also has an in-built system that resynchronises the hands after exposure to a shock or a magnetic field, a world first that guarantees timekeeping which is as accurate as the new-generation quartz movement itself. Around 100 journalists from across the globe had the opportunity to see this technological breakthrough for themselves as part of a guided tour of the history of the watchmaking brand.
Global launch of Conquest V.H.P.: a new milestone for quartz technology
Viña del Mar (Chile) / Saint-Imier (Switzerland), 5 March 2017 – Sixties Song ridden by Juan Villagara won the Longines Gran Premio Latinoamericano in Viña del Mar, Chile. The winning owner, trainer and jockey received refined Longines watches for this performance. Longines is proud to be the Title Partner and the Official Timekeeper of this event, which is the most important international Group 1 horse race in Latin America. The same day Longines honoured Valentina Fenzo Rossi and Vincenzo Rossi, as the most elegant lady and the most elegant man attending the races with the Longines Prize for Elegance.
Sixties Song clinched the 2017 Longines Gran Premio Latinoamericano
In 2017, the Swiss watch brand Longines is celebrating its 185th anniversary. In order to mark this occasion throughout the year, the Swiss watch brand is launching the project “On this day”. From January 1st to December 31st, a little story that happened on this day in the past is revelead each day.
Longines’ history revisited throughout the whole year 2017
St. Moritz (Switzerland) / St. Imier (Switzerland), 13 February 2017 – For the first time since its inception in 2013 at the initiative of the Swiss watch brand Longines, the Longines Future Ski Champions race took place during the FIS Alpine World Ski Championships, currently taking place in St. Moritz, Switzerland. This event provides a unique occasion to discover the future stars of international skiing and to see them go head-to-head in a giant slalom run in conditions identical to those faced by the professionals. For this fourth edition of the race, Finland’s Erika Pykäläinen was crowned champion, ahead of Switzerland’s Aline Höpli (+1:00) and France’s Clarisse Brèche (+2:11). The event's patron had also been chosen amongst the very best of the discipline: Mikaela Shiffrin, Longines Ambassador of Elegance.
The best young female skiers gathered at the FIS Alpine World Ski Championships St. Moritz 2017 for the Longines Future Ski Champions race
Hong Kong / Saint-Imier (Switzerland), 12 February 2017 – The Longines Masters of Hong Kong culminated on Sunday afternoon with the outstanding victory of Christian Ahlmann on Caribis Z during the Longines Grand Prix in presence of Longines Ambassador of Elegance Aaron Kwok. The Asian stage is the last leg of the series, which began in Los Angeles in October and continued in Paris in December. Longines is proud to be the Title Partner and Official Timekeeper of this intercontinental event, which gathers some of the best riders and horses of the world. In addition of having presented the Official Watch of the event, a new model of The Longines Equestrian Collection, Longines also offered the public an historical exhibition in tribute to the 60th anniversary of its Flagship collection.
The Longines Masters ended in Hong Kong with a tremendous final stage
Hong Kong / Saint-Imier (Switzerland), 11 February 2017 – The Longines Speed Challenge kept all its promises and thrilled the audience of the Longines Masters of Hong Kong on Saturday evening. Daniel Deusser on Happiness van T Paradijs won this trial known as the fastest in the world. Longines is proud to have provided its timekeeping expertise to this breathtaking competition gathering some of the best international riders. The Swiss Watch brand is looking forward to the other highlight of the event, the Longines Grand Prix, which will take place on Sunday afternoon in presence of Longines Ambassador of Elegance Aaron Kwok. During the Longines Masters of Hong Kong, Longines pays tribute to the 60th anniversary of its Flagship collection through an historical exhibition.
Thrilling emotions during the Longines Speed Challenge, which saw the victory of Daniel Deusser
Saint-Imier (Switzerland), 9 February 2017– Longines, has today been unveiled as the Gold Coast 2018 Commonwealth Games (GC2018) Official Partner for timing, scoring and results, and will be known as the Official Timekeeper. With 419 days until the Opening Ceremony of the largest multi-sport event to be held in Australia this decade, Longines becomes the first international Tier One Partner to join the well-respected brands supporting GC2018.
Longines announced as GC2018 Official Timekeeper
St. Moritz (Switzerland) / Saint-Imier (Switzerland), 6 February 2017 – During a press conference held on the first day of the FIS Alpine World Ski Championships in St. Moritz, the Swiss watch brand Longines announced the official launch of its new timekeeping and data handling technology for alpine skiing, the Longines Live Alpine Data, which is going to be used for the Downhill and Super-G races.
Official launch of the Longines Live Alpine Data system at the FIS Alpine World Ski Championships St. Moritz 2017
London (UK) / Saint-Imier (Switzerland), 24 January 2017 – Longines and the International Federation of Horseracing Authorities (IFHA) honoured the top racehorses and horse race from 2016 during a ceremony held at the iconic hotel Claridge’s in London. The American colt Arrogate was crowned the 2016 Longines World’s Best Racehorse with a rating of 134. California Chrome, also from America, was rated second at 133, while the Australian mare Winx took third place at 132. On the same day, the 2016 Longines World’s Best Horse Race award was given to the Breeders’ Cup Classic with a rating of 125.25.
Arrogate named the 2016 Longines World’s Best Racehorse, while the Breeders’ Cup Classic was crowned 2016 Longines World’s Best Horse Race
Bâle (Suisse) / Saint-Imier (Suisse), le 15 janvier 2017 – Au terme d’une exaltante compétition, Niels Bruynseels (BE) sur Gancia de Muze a remporté le Longines Grand Prix lors du Longines CSI Basel. La marque horlogère suisse officiait à la Halle Saint-Jacques pour la quatrième année consécutive en tant que Partenaire Titre et Chronométreur Officiel de l’évènement et a présenté un modèle de la Longines Equestrian Collection, une ligne qui s’inspire de l’univers équestre.
Niels Bruynseels sur Gancia de Muze remportent le Longines Grand Prix lors du Longines CSI Basel
Hong Kong (Hong Kong) / Saint-Imier (Switzerland), 11 December 2016 – For the delight of a record crowd of enthusiastic race fans in attendance, the Longines Hong Kong International Races showcased this year again stunning performances from some of the world’s best race horses and jockeys. Longines was delighted to reward with elegant watches the winners of the featured races, namely the Longines Hong Kong Vase, the Longines Hong Kong Sprint, the Longines Hong Kong Mile and the Longines Hong Kong Cup.
Longines Hong Kong International Races – a spectacular conclusion to a thrilling year of flat racing
La Coruña (Spain) /Saint-Imier (Switzerland), 11 December 2016 – The very first edition of the Longines FEI World Cup™ Jumping leg in La Coruña was claimed by Colombian rider Carlos Enrique Lopez Lizarazo aboard Admara 2. The renowned international show jumping competition of the Casas Novas Equestrian Centre in North Spain hosted for the first time the 7th leg of the Longines FEI World Cup™ Jumping Western European League series, of which the Swiss watchmaker Longines is the Title Partner, the Official Timekeeper and the Official Watch. On Saturday 10 December, The Longines Grand Prix, another highlight of the week-end, was won by Ireland’s Billy Twomey and Diaghilev.
Carlos Enrique Lopez Lizarazo and Admara 2 galloped to victory at the Longines FEI World Cup™ Jumping in La Coruña
Hong Kong (Hong Kong) / Saint-Imier (Switzerland), 7 December 2016 – Held in the very heart of Hong Kong at the Happy Valley racecourse, the Longines International Jockeys’ Championship is the kickoff event for the Longines Hong Kong International Races week. In an electric atmosphere, Hugh Bowman claimed the coveted title and was rewarded with an elegant timepiece from the Swiss watch brand Longines, which acts as the Title Partner and Official Timekeeper of the event.
An electric atmosphere for the Longines International Jockeys’ Championship 2016
Paris (France) / Saint-Imier (Switzerland), 4 December 2016 – The Longines Masters of Paris ended on Sunday afternoon with the stunning victory of Gregory Wathelet during the Longines Grand Prix. This weekend of high level show jumping was also marked by the dazzling performance of Kevin Staut during the Longines Speed Challenge on Friday evening. Longines is proud to be the Title Partner and the Official Timekeeper of this event known for its glamorous atmosphere. The Swiss watch brand also presented the Official Watch of the Longines Masters of Paris, a new model of The Longines Equestrian Collection.
Gregory Wathelet, champion of the Longines Masters of Paris
Paris (France) / Saint-Imier (Switzerland), 2nd December 2016 – Kevin Staut on Elky van het Indihof won the Longines Speed Challenge at the Longines Masters of Paris in the unique atmosphere created by this impressive trial. As Official Timekeeper of the Longines Masters of Paris, Longines is proud to have been timing this competition, known as the fastest in the world. The Swiss watch brand also present the Official Watch of the event, a new model of The Longines Equestrian Collection.
Longines Speed Challenge 2016 - Longines Masters of Paris
Paris (France) / Saint-Imier (Switzerland), 1st December 2016 – In the context of the Longines Masters of Paris, Longines had the pleasure to present a new model of The Longines Equestrian Collection. On Thursday morning, the Swiss watch brand invited some of the world’s best riders to discover this watch inspired by the equestrian universe in its new Parisian Boutique. Roger-Yves Bost, Pénélope Leprevost and Philippe Rozier attended this special presentation. The Rio gold medalists then went to the Palais de l’Elysée to be decorated with the “Légion d’honneur”.
Longines presented its latest equestrian watch in its new Parisian boutique in the presence of show jumping champions
St. Moritz (Switzerland) / Saint-Imier (Switzerland), 28 November 2016 – The Swiss watchmaker Longines is delighted to announce a new partnership with the St. Moritz Racing Association, which sees the watch brand become the Main Partner, the Official Watch and Timekeeper of the St. Moritz Racing Association, as well as the Official Timekeeper and Watch of the White Turf St. Moritz. As part of this agreement, the brand is also appointed Title Partner of the featured horse races of the event: The Grand Prix Longines and the Longines Grosser Preis von St. Moritz.
Longines appointed Official Timekeeper and Official Watch of the White Turf St. Moritz
Tokyo (Japan) / Saint-Imier (Switzerland), 27 November 2016 – The 36th edition of the Japan Cup in association with Longines was won by Yutaka Take on Japan’s Kitasan Black. The winning horse’s owner, trainer and jockey were awarded an elegant Longines watch from the Swiss watchmaker, which was the Title Partner, the Official Timekeeper and the Official Watch of Japan’s richest race. During the race day, Longines Ambassador of Elegance Simon Baker also granted a timepiece to the winners of the Longines Prize for Elegance, Ms Eimi Kuroda and Mr Shuntaro Yanagi.
Kitasan Black and Yutaka Take caught the spotlight at 2016 Japan Cup in association with Longines